Virat Kohli is one of the most popular and successful cricketers in the world. He is also one of the most followed athletes on social media, with over 255 million followers on Instagram and 56.4 million followers on Twitter. This gives him a massive platform to reach potential customers, and brands are willing to pay big bucks to have their products featured on his pages.
According to Hopper HQ, Kohli charges a whopping Rs 8.9 crore for each post on Instagram and Rs 2.9 crore for each post on Twitter. This makes him one of the highest-paid social media influencers in the world.
There are a number of reasons why Kohli’s social media posts are so valuable to brands. First, he has a very high engagement rate. His followers are highly likely to see and interact with his posts, which means that brands are guaranteed a large amount of exposure.
Second, Kohli’s posts are often very creative and engaging. He uses humor, wit, and personal stories to connect with his followers, which makes his posts more likely to be shared and liked.
Third, Kohli is a very credible and trustworthy figure. He is seen as a role model by many people, and his endorsement of a product can give it a significant boost in sales.
As a result of these factors, brands that partner with Virat Kohli can be confident that their products will be seen by a large number of people and that their posts will be shared and liked by his followers. This can lead to a significant increase in brand awareness and sales.
In conclusion, Virat Kohli’s social media posts are a valuable asset for brands. They have a high engagement rate, are often very creative and engaging, and are endorsed by a credible and trustworthy figure. As a result, brands that partner with Kohli can expect to see a significant increase in brand awareness and sales.
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